Reply to all cash car purchase - what is realistic discount from MSRP

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[quote=Anonymous][quote=Anonymous]We're planning to pay cash for a car with MSRP of $38000. What would you offer in cash at that price? [/quote]

Forget the MSRP.  Find out what the INVOICE price of the car is (what the dealer paid for it), and try to get your final, walk out the door price as close to that as possible.  Don't tell them up front if you have a trade-in or not, they will use that to mess with the price of the car.  Don't tell them if you are going to finance or not, they'll use that too.  Just negotiate the car, period.

I would also highly recommend doing all the negotiating via email.  It completely evens the playing field.  Last year, I paid 4% under invoice (not MSRP) for my car by doing some research on TrueCar, Edmunds, and a make/model specific forum and then leisurely negotiating with several dealers via email on a Saturday afternoon.  I had checked their inventory online so I knew they had what I was looking for on the lot.  If my 7-months pregnant fat ass had waddled into a showroom, there's no way I would have gotten the price I did. It was so awesome to not have to spend hours upon hours in a showroom getting dicked around by some salesman repeatedly going to check with his manager.  When I picked the car up a few days later, I think I spent an hour total in the showroom before I drove away.  We did finance, but had already secured it through our credit union.

Granted, I was also buying an SUV in May (downseason), and because I had done research on the make/model specific forum I knew the dealers had overestimated demand and had a glut of cars on the lots that they needed to get rid of before the 2016 models arrived.

Good luck![/quote]

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