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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Another journalist here. PI (private investigator) I get, but thought leadership? What in the world is that?[/quote] It's ghost writing pieces about specialty subject matters. Like, writing your thoughts on the importance of emerging markets to municipal bond holders, or how RFID will affect surgery times, etc.[/quote] That sounds deathly dull and not distinctively different from PR.[/quote] Well, pick an area you like. Financial journalists may enjoy the former example while health journalists may enjoy the latter.[/quote]
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