Reply to buying new car and haggling over price

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]If you go to edmunds.com, they have a tool (independent of their Price Promise program) that will give you a ballpark of what people in your area are paying for the car you want with your selected options. It's a pretty good starting point for figuring out what a fair price is during negotiations.[/quote]

I'm not sure I agree with that.  The fair price is one that allows the dealer to make a 3-5% profit which generally ends up being a few percentage points below the invoice price taking into account holdback and manufacturer to dealer incentives.  People pay significantly different amounts on cars and some people really overpay while a small handful will buy the car at the dealer's break-even point the average amount paid is going to skew high.[/quote]

YUP, dealers should make zero profit on cars to get it 3-5% below fair price. The lowest a dealer will go is no profit but if they move the car they get paid an incentive or rewarded lower cost vehicles by the manufacturer.[/quote]

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