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[quote=Anonymous][quote=Anonymous]I just browsed through the weekly ad and the prices seem similar to Trader Joe's.  Am I missing something?

http://weeklyads.aldi.us/Aldi/BrowseByPage/Index/?StoreID=2624195&PromotionCode=Aldi-140924INSc&PromotionViewMode=1[/quote]

Aldi's is cheaper than Trader Joe's.  And the overall stock/products they sell aren't organic/natural/no preservatives/no artificial colors, etc.  A lot of their food is generally comparable to a regular grocery store but it's packaged under an "Aldi" name like Clancy's, Fit and Simple, etc, but their prices are cheaper than even store-brand, mainstream supermarket prices.  For example, they have their own brand round crackers that are similar to Ritz crackers but are under their own name brand.  Ritz might be $2.99 at Giant. Giant's store brand might be $2.29, and Aldi's brand will be $1.69. This product is different than Trader Joe's product in that Trader Joe's round crackers wouldn't have hydrogenated oils like Ritz and storebrand and Aldi crackers do.

Having said that, Aldi's does have a small line of organic items and some "natural" items that would meet Trader Joe's requirements to sell in their store.  But overall, it is a smaller section of the store. When I shop Aldi's I read labels very, very closely.  For example, their tortillas, I won't touch with a 10-foot pole - full of ingredients I cannot pronounce.  I only buy those at TJ's or Whole Foods.  Other things are good, like some pasta they sell that is from Germany and contains one ingredient - semolina and costs $1.29 or thereabouts.  Their produce is often very, very cheap, especially their specials (they are often out of them by the end of the day).  For example, when grapes were $2.99 a pound earlier this year, Aldi's was selling 2-pound packages for $2.99 or similar.  Their flyer you linked shows pineapple for $1.49. I don't think I've ever seen that anywhere else.

TL;DR - If you are on a very tight budget and don't read labels, Aldi's is great one-stop shop for feeding your family for cheap.  If you are just trying to save money but read labels, then Aldi's is good for SOME products but not all.

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