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[quote=Anonymous][quote=Anonymous][quote=Anonymous]It’s odd that Rolex is so divisive. The company has a rich horological history, and their branding is unparalleled. At a time when smartphones and Apple Watches are ubiquitous Rolex is as popular as ever. [youtube]https://youtu.be/E5S7D9Lfm24?si=LNny7ABINTSF7r5m[/youtube][/quote] By branding you mean advertising budget... There is a world of beautiful, elegant, better made watches out there but because 98% of humans are 98% lemming, most don't even consider them. Rolex watches are ugly.[/quote] Richard Mille is ugly. Hublot is ugly. Rolex has heritage. Several of their watches are icons. They’re exceptionally good at consistently making luxury watches the world wants. They manufacture everything in house.[/quote]
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