Reply to What kind of colleges can an ~80th percentile kid get merit aid at versus where she'd get in but get none?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Do a google search of colleges that give merit aid to nearly all accepted students, and you will get a list of like 100 colleges.
[b]
It's all bullshit and these schools should just cut their tuition by 50%...but they think keeping a high rack rate has some value[/b].[/quote]

Some colleges have experimented with resetting their tution/not playing the merit-aid game and it didn't work out favorably. Like it or not, college pricing is emotional. You just have to understand the game.

OP - read "The Price You Pay for College" by Ron Lieber and Jeff Selingo's "buyers and sellers" list. https://jeffselingo.com/which-colleges-are-really-buyers-and-which-are-sellers[/quote]

Bridgewater College reduced tuition by 62% and it seems to be working for them.  They had their largest class since 2012 in the year after cutting tuition and it looks like overall enrollment is now increasing to 2,000 students up from like 1400.

https://rocktownnow.com/news/218812-bridgewater-colleges-tuition-transparency-effort-brings-in-nearly-500-new-students/[/quote]

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