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[quote=Anonymous]I think in selling this concept you need to have an end goal in mind. Say I go with you on this journey with my kid and care only about development and not wins.

What is the path if he wants to play in college? If you aren’t ECNL or MLSNext (assuming you aren’t if you are brand new) - what connections are you offering for him to get a look? Or is your end goal more a “for the love of the game” thing and you don’t want kids who want to play in college?

I think this works best in one of two ways:

1. You have a group of kids right now that are really good (maybe they’d follow you from their current club) and agree with your methodology. You coach that one team and maybe get momentum to bring in enough like minded other baller kids to build another year out. But getting the right caliber of player to really do this when you have big clubs offering a proven path to college is going to be hard.

2. Start with private group supplemental training and put together club neutral super teams to compete in various (particularly summer) to build enough of a following to go with #1.

But it’s a hard sell as a parent to have my kid play in whatever tier you get as an unknown entity at NCSL for however many years. What did the new AC Milan get in NCSL? 8th tier? I say this not because I don’t believe in the rightness of your position but because I don’t know if you are good at running a business. Will you go belly up or move onto another opportunity before my kid finishes your program? Will he have the skills then at that moment that a big club will look at him? There’s a real bias against kids not playing top tier - so is he just going to be screwed if he doesn’t make it to the end with you?

There’s big clubs can be toxic and awful but you know the path and there’s some security in that. It’s like investment banking. Terrible job but it opens doors. So I think you need a really compelling story of where my kid will end up at U14/15 and some security of why I can trust to succeed.[/quote]

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