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[quote=Anonymous][quote=Anonymous]Please explain. Why do we need a clarifying shampoo?[/quote]

It gets rid of excess build up of both styling products and naturally produced oils in your hair. If you used a shampoo like this daily, it would probably dry your hair out because some amount of natural oil in your hair is normal and good and will help it feel healthy and moisturized (and make it look shinier and be easier to style). But if your scalp produces too much and your regular products aren't pulling it out, you need to periodically use a clarifying shampoo essentially as a reset, or your hair will feel heavy and greasy.

30 years ago, basically all shampoos were what we'd now call clarifying, but the result was that a lot of people had dry hair because at least in the US, the cultural expectation was that you'd wash your hair daily. So people were just stripping all the natural oil out of their hair every day, leading to a lot of people with super dry and damaged hair, especially people with textured hair or people who color treated their hair. That kicked off a range of movements for sulfate-free shampoos (sulfates cleanse your hair but are drying), no-poo and low-poo options (washing with conditioner only or only shampooing every third shower for instance), and stuff like "curly girl method" which recommends washing your hair only every few days in order to help it retain moisture and avoid frizz. But if you only use sulfate-free shampoo or skip a lot of shampoo washes, you will wind up with a lot of build up and need a clarifying shampoo.[/quote]

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