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Reply to "Who else received a Resist box from Penzey’s?"
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[quote=Anonymous]If you're trying to boost business, it's pretty clever. Based on the messaging, the recipient will give it to people who share the owner's politics and might buy from him, particularly at a time when emotions are running high around Inauguration. The recipient does the work of tracking down who might be interested in his product and marketing the company to their friends. Penzey's targets the mailing to DC given the high likelihood that recipients support his politics and will have lots of friends to give it to. Great marketing strategy, actually.[/quote]
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