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[quote=Anonymous]Is it possible to make people obey rules by making it fun to do so? This avant-garde notion was actually put into practice by the Swedish National Society for Road Safety in Stockholm, Sweden & Volkswagen who implemented one of the winning ideas of last year's Fun Theory competition.

Fun Theory is full of crowdsourcing entries from people on ways we could change the world for the better. Their recent competition included many insightful concepts, & it also found an entry that attempted to answer this question: Can we get more people to obey the speed limit by making it fun?

The winning entry titled called Speed Camera Lottery was forwarded by Kevin Richardson of USA who suggested a novel way of inspiring people to obey speed limits. The idea uses speed traps to identify speeding vehicles and vehicles driving within the speed limits. Based on reinforcing acceptable behavior, the theory suggests that while speeding vehicles are fined to discourage speeding, vehicles traveling within speed limits should also be rewarded to reinforce and encourage the habit.

The idea so appealed to Swedish National Society for Road Safety in Stockholm & Volkswagen that they tested out the theory by placing strategic cameras which took snapshots of vehicles driving through them.

In the Stockholm demonstration, installed speed cameras showed drivers their speed. It took snapshots of 24,857 cars in three days. The average speed which was 32 km/h before the test reduced to 25 km/h during the test, marking a 22% reduction in speed, thereby making the demonstration a grand success.

According to the theory, while speed tickets will be, as usual, sent to drivers exceeding the speed limit, the ones who obeyed the limit will be pooled into a lottery funded by the fines, and a random winner will be chosen to receive a check containing the lottery winnings.

A survey carried out also suggested that drivers also found the idea appealing: Drive legally = Earn Money.

I don't want to know what happened when they took the lottery away though! Take a look at this color wheel for crowd motivation. Where does this crowd fall?

What's your take. Is this just a stunt? Or does it say something about human motivation? Let us know in the comments.

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