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[quote=Anonymous]I will reserve judgment until I see what reserved seating looks like. What I like about Southwest is that (1) I don't feel nickel and dimed for pretty basic customer service and (2) they are efficient and on time. I do not care about having luxury amenities or special status. I don't care about being able to "pre-board" or having great entertainment options on the plane or having the most desirable seat or a special meal. I would like to arrive at my destination on time with my bags without a ton of stress and Southwest delivers that.

If they start charging me a premium to sit with my family (I'm okay paying but with Southwest you can just pay for early check-in to accomplish this and it's more economical) or charging for checked bags or the boarding process becomes the same drawn out process it is on other airlines or they start charging for flight changes -- I am going to start shopping around. If they are just like United or Delta then there's no reason for me to be loyal to Southwest. We do use the Southwest credit card and I like the points program but if the overall cost of flying them goes up it's far less useful to me. I used to have status on United because of work travel and it was hard to switch to Southwest because I liked being part of the Star Alliance. We travel abroad every 12-24 months so there would be advantages to switching to a Star Alliance card.[/quote]

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