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[quote=Anonymous]I think step 1 is to decide if an auction appeals to you. A lot of schools with a majority low-income or ELL population think it isn't suitable. Other schools do an auction but it's almost more like a random drawing for each prize rather than people bidding dollar amounts.

If you don't want to do an auction, you can consider an "annual appeal" where you just ask for money and offer people sponsorship logos on a handout or PTO website or on a sign outside the school. If you can show yourself to be a well-organized and professional shop, people will be more inclined to step up.

And yes, don't emphasize poverty and need. Instead, emphasize your excellent staff, your delightful kids, and that fundraising is normal for DC public schools because you want the children to have a more enrichment than the city budget will cover. Any success stories you can tell will be very helpful here-- if you can share photos of student work (not photos of students!), or a brief interview with a teacher, any awards or other types of recognition such as a teaching award, an article they've been mentioned in, really anything is good.

See if you can get a parent who's good at photography to work on your website. Get it looking nice with happy kids and professional-looking head shots for the teachers. Even if you have to pay, I think it's worth it. Your website is one of the first things donors and incoming parents look to.[/quote]

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