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Reply to "Best dark roast whole bean coffee"
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[quote=Anonymous]Oh, another point... Starbucks and most mass-market brands will tend towards medium-dark and dark roasts, because the longer you roast a bean the more of the "terroir" or individuality you roast out of it. If you're Starbucks and you want Every Cup to Taste the Same then you're going to server darker roasts to ensure that consistency. Last week I was served a Starbucks Reserve Ethiopian and the description talked about the farm and the processing and all that, but then it was a medium-dark roast (not surprising) and there wasn't much individuality left in the bean. lol Lighter roasts will have much more variation between offerings & bags and learning what [varietals / processing technique / growing regions] you like can be a fun journey.[/quote]
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