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[quote=Anonymous][quote=Anonymous]The red/blue colors started on NBC in 1976:

https://www.smithsonianmag.com/history/when-republicans-were-blue-and-democrats-were-red-104176297/[/quote]
Yes but this echoes what I and others have said already, that different newspapers and networks used the colors willy nilly until 2000 when the maps were ubiquitous for weeks.

“That’s right: In the beginning, blue was red and red was blue and they changed back and forth from election to election and network to network in what appears, in hindsight, to be a flight of whimsy. The notion that there were “red states” and “blue states”—and that the former were Republican and the latter Democratic—wasn’t cemented on the national psyche until the year 2000.”

OP, you might enjoy Steve Kornacki’s book https://www.harpercollins.com/products/the-red-and-the-blue-steve-kornacki?variant=32207359115298 I haven’t read it but he did an excellent podcast all about Newt Gingrich and how he started a lot of this. https://podcasts.apple.com/us/podcast/the-revolution-with-steve-kornacki/id1651010434[/quote]

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