Reply to Basis Independent McLean’s phenomenal Niche 2024 rankings

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[quote=Anonymous]Also directly from that second link:

That’s right! In addition to the clear benefits for parents and guardians, Niche rankings also benefit schools, regardless of your ranking.

The biggest benefit is brand awareness. The annual rankings release leads to a massive surge in traffic to the Niche platform as various news outlets, schools and third parties begin to reference and link back to Niche’s rankings—up to 86% in the weeks following the release. And who benefits from that traffic? You do!

Grades and rankings can serve as catalysts for generating awareness of the Niche platform, which also provides a significant boost to your school or district’s organic traffic on the platform. This is one of a variety of reasons why Niche often appears at the top of Google’s search engine results page (SERP) when prospective parents search for broad terms like “private schools near me” or “best public schools in [metro area].”

So if you haven’t had the budget or bandwidth to invest heavily in search engine optimization (SEO), you can get a big boost from Niche. And even if your school already has strong SEO or gets a lot of word-of-mouth referrals, it’s still likely families will encounter your Niche Profile, along with grades and rankings, during their research.

With all of this in mind, we work with our Partner schools to ensure that they’re making a great first impression on families searching for schools with robust storytelling opportunities on the Niche Profile. Partners and non-partners alike also receive a ton of proactive communications to help you get your profile ready for the rankings release. [/quote]

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