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Reply to "Why do selective schools market?"
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[quote=Anonymous]Cynical view.. they have more money to spend on marketing. More apps can help fund for their marketing effort. I would rather they spend little to no money marketing but lower the tuition, but sadly it doesn't work that way. And yes, marketing helps with brand awareness, recognition which may help them charge more tuition from incoming students. To the posters who think every kid has a chance, I would think absolutely not. The colleges can absolutely leverage AI to target very specific group of URM, athletes etc. to build the class they want to build. MIT absolutely doesn't have to market itself to Asians in a top STEM school[/quote]
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