Reply to Chrissy Teigen still unreformed; cyberbullying and stealing ideas

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[quote=Anonymous][quote=Anonymous]Both mixes are being produced and sold under Teigan’s brand “craving”. Of course the packaging is similar, just like all the varieties of Duncan Hines cake mixes are similar except for the photo of the final product. You guys are unbelievably gullible. [/quote]

Ok, I think this is dumb click bait and the boxes aren’t that similar, but… that’s not true? Like at all?

The Caker mixes have been around for a while and it’s a totally different company that Teigan has nothing to do with. It was based in New Zealand and had small distribution, in part because they made it as a very high end product with expensive ingredients and it cost $25/box.

THEN the Caker did a collaboration with Teigen for one product (the carrot cake). Teigen (and John Legend, who appeared in the promotional material) were likely paid for this collab.

And now Teigen is launching her own mixes through Cravings, her brand, which has not previously produced them. Teigen’s product is a bit different— more general baking mixes instead of fancy cakes, and being sold at a very different price point (so it can be sold at regular grocery stores and have much wider distribution).

I think the main similarities are the shape of the boxes and some of the design elements. I do think it’s likely Teigen’s team was inspired by the Caker’s very good product packaging design because that box shape is unusual (fatter than a typical box mix) and the photography and art design does have some similarities. But I think this would be unlikely to hold up to a trade dress claim because the products are sufficiently different, and the target audience quite different.

But, yeah, Teigen doesn’t produce the Caker’s mixes and actually the fact that you thought they did would be something the Caker could use in a claim to argue that Teigen is creating brand confusion.[/quote]

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