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[quote=Anonymous][quote=Anonymous]There was another thread where someone mentioned Little Falls Swim Club being a clique-y pool. And a DP said maybe there's a lack of DEI, which I understand to be diversity, equity and inclusion. It's challenging because the clubs are locality based and, well, these aren't economically or racially diverse places. How can swim clubs be more inclusive?[/quote]

1. Targeted marketing - most swim clubs or swim team information is word of mouth. It is very localized opportunity and minimize that, if you're really interested, would call for targeted marketing to those who otherwise aren't likely to know about the opportunity

2. A welcoming environment - NOBODY wants to be in a place where they don't feel welcome. How can you make it more welcoming?

IMO, that is it. It isn't rocket science.

However, one must also define diversity to be able to know how to target and make it welcoming. Are we talking racial, economic, geographic, etc? Either of those would need different strategies. Increasing geographic diversity may call for having more available practice times, while economic diversity may call for waiving or reducing fees based off of income. Lots of other variables are there but targeting marketing and creating a welcoming atmosphere can greatly increase your DEI efforts. 
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