Reply to How is Ghirardelli brownie mix so cheap? Am I missing something?

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Reply to "How is Ghirardelli brownie mix so cheap? Am I missing something?"

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][b]Aren't chips like $5 a bag? [/b]Are the chips they put in boxes lower quality than the ones they put in a bag? Is there other junk in there I'm not detecting?

We make brownies very infrequently, but I made a large batch of these Ghirardelli dark chocolate ones last night for the Super Bowl and everyone wouldn't shut up about how amazing they were.[/quote]

I mean…Ghirardelli is not buying its own chips at retail to put in its brownie mixes.[/quote]

Ghiradelli MAKES the chocolate chips that they sell from ingredients.  When you pay $2-$5 for a bag of chocolate chips, you are paying for manufacturing the chips, packaging them, shipping, advertising, etc.   The chocolate used in the brownie mix is the same raw ingredients that goes into the chocolate chips, less all of the overhead that you are paying for.  They include the cocoa powder, pre-manufacturing, they don't decompose the chocolate chips back into raw cocoa.  It's the same cocoa that goes into both products, but they aren't making one produce to the use in the other.[/quote]

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