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Reply to "If you bought a car in the last month, how much negotiating would the dealer entertain?"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous]I was surprised years ago when a friend who worked for Audi gave me the Audi Friends and Family discount, which was $500 below dealer invoice. On a $62k car this brought it down to like $58k. So, at least for Audi, the dealer is only making a few thousand on each car, maybe 5-6%. That's not much room for negotiating. [/quote] Dealers also get direct manufacturer incentives, I think. Like if they sell a certain number of cars over a month, quarter, etc. sort of like bonuses. [/quote] that's the new game. Now that everyone negotiates off of invoice, manufacturers found a way to bump that number to improve dealer margins. Holdback helps achieve the same end, but incentives are bigger [/quote]
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