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[quote=Anonymous][quote=Anonymous][quote=Anonymous]I hire in this field and agree with the above poster. If the interest is the marketing side (rather than the art side) of advertising, I'd recommend a liberal arts major too, like English, political science or psychology, from a reputable school. You need to be able to do research and write clearly and persuasively. Journalism and marketing majors from larger schools work too. [b]"Commercials" are going the way of dinosaurs so it helps to take a few media courses to understand the business models and outlooks for ad-based social media platforms.[/b] But that stuff in in constant flux so focus on the basics at school and make the media education a focus of continuous adult education.

Big ad industry cities like NYC and Chicago offer great internship opportunities, but there are great agencies in a few mid-sized markets. If you're in VA and looking to focus more directly on advertising, look at VCU/Martin Agency in Richmond. In addition to Northwestern, NYU and Syracuse, BYU is a surprisingly good school for advertising.[/quote]

My kid is currently going to school for advertising and he says this is a huge theme. No one is focusing on TV that much. It's all social media based. [/quote]

Indeed. Social media "is where it's at"-- I know several VPs of Social Media under 30 years old at big firms [/quote]

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