Reply to Can you get lower than the “internet price”?

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[quote=Anonymous]First of all--figure out the exact car you want. I mean model, color, every option down to the floor mats and cargo net. You are not starting a negotiation, you are just test driving. Do not get involved in any discussions about buying at this point. It is too early in the month to talk about buying.

On December 27 or 28 you will write an email. List out the exact detailed specs of what you are looking for. List the prices on OdyClub in your email.

Say "I will be purchasing my vehicle no later than 12/31/20. I am looking for quotes from dealers for the very lowest price you can send me. I will be negotiating the entire deal via email and we will agree on the set price before I set foot in your dealership. If you would like to give me a quote please do so by the end of the day today."

Send the love email to 5+ dealerships. They must all be within a distance you would be willing to drive for pickup.

Do not discuss financing at all at this point. That can be discussed after you have reached an agreed upon price.

Then, read the emails you get back.
If everyone sends you the same price you are out of luck.

Let's say dealership A gives you a lower price than the others. Contact the other dealerships to see if anyone will beat it. If not, go with A. If you get someone coming in lower, you can go back to A to give them a chance to beat it.

I'd probably do a couple of rounds like that. No more than 3.

MAKE SURE you make it clear that you will not be negotiating in person.

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