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[quote=Anonymous][quote=Anonymous][quote=Anonymous]The profit horizon for any company is this:  Create a desirable product that is profitable. 2) Increase profits by growing your sales base (marketing, expansion, etc.) 3) Eventually you reach cant grow sales base anymore so your grow profits by cutting costs. 4) Eventually the value proposition goes away for consumers, close business.   [/quote]

You have the 4 wrong. It's should say: rent clothing so that customers no longer care about the durability of their clothing. See, like Ann Taylor has already started doing. https://www.infinitestylebyanntaylor.com. [/quote]

On the one hand, I appreciate risk-taking and innovation. On the other...I like Rent the Runway because I have access to clothing I can't really afford, even for a short time. I felt like a million bucks in a $600 cocktail dress I got as part of one month of Unlimited for $99...so I got a whole month of clothing and wore that awesome dress for a fraction of the price of buying a dress I could only realistically wear 2-3 times my whole life.

But AT clothes? It's not that I can't afford them, or even a whole lot of them. It's that I don't WANT them. I used to crave them when I worked there part-time; the cashmere especially. But now it is all crap. I had a $20 off coupon which included sale merchandise. I walked around for an hour before I settled on a boring blue top that at least was made of semi-nice-feeling material and was a pretty color. I paid $2 or it out of pocket, but like...I felt like I just had to go through with it.

And that's when I decided; never again. I'd rather pay a lot more for what Tim Gunn calls "soul-stirring" clothes.[/quote]

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