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College and University Discussion
Reply to "Making college visit count"
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[quote=Anonymous]Capture Higher Ed’s software is similarly built. In a demo to Quartz, the company showed how anonymous visitors to a school’s website are given an “engagement score,” which rises depending on how often, or how long, the person browses. Then, if an applicant clicks on the school’s page from a customized email, their IP address is connected to their “anonymous” activity, and school administrators can see exactly who that person is—their email, their location, their engagement ranking, and more.[/quote]
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