Reply to Yields and Acceptance Rates for Elite Colleges this Year

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[quote=Anonymous][quote=Anonymous]How much of the lower acceptance rate over the years at these places is due to the school genuinely being more competitive vs just having a lot more unqualified applicants because it's easier to apply to a lot of schools now? I attended Pomona in the mid 90's and if I remember, the acceptance rate at the time I got in was around 30%. I can't imagine the quality of education or school reputation has changed that much since then.[/quote]

The Common App has driven a boost in applications to all schools, SLACs and Ivies and everything in between (except the few schools that don't accept it). Another factor is the intensive marketing that schools themselves do. I remember getting maybe some letters, and I was a NMSSF. My kids got reams of letters and postcards and brochures, and they said their email accounts were clogged with school promotional stuff to the point where they created new email accounts. Also nobody came by my high school to promote colleges, although that might have been a function of where I grew up. At my kid's public, multiple colleges visit every week.[/quote]

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