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Reply to "Loud music in Hollister and Ambercrombie and Fitch is supposed to attract customers?"
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[quote=Anonymous]Could this be a new marketing strategy?? Recently, we were in the bicycle dept. of a Dick's Sporting Goods Store. We were planning to purchase two bikes. For novices finding and purchasing the right bike can be challenging because there are so many variations of styles and prices. Anyway, the rock music playing from speakers overhead was so loud I couldn't concentrate on nuances and prices of the bicycles enough to be able to effectively comparison shop. We asked if they could turn the music down and they said that they could not because there were two problems. The first was that there were too many speakers in that part of the store and secondly that the district manager had been in the store recently and that he had forbidden them from lowering the volume. However, I persuaded the floor manger to lower the volume. He left, but when five or ten minutes passed and the volume had not been lowered we left the store. We couldn't concentrate so we bought our bikes somewhere else. [/quote]
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