Reply to Blake Lively- Jason Baldoni and NYT

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]The reviews of Blake brown products on Target are scathing. Wow

Many many like this…

Ridiculous
1 out of 5 stars
Thumbs down graphic, would not recommend
Would not recommend
RobinPacNW - 10 months ago, Verified purchaser

Not sure why I thought a B actress could develop a hair care line of products. No difference after two weeks of using this overpriced and over scented shampoo/mask in clunky oversized plastic containers. Save your money and buy elsewhere.[/quote]

Will be interesting to see whether this sort of thing makes it into the damages discussion for Lively.  [/quote]

I know Blake has had a lot of wins but it’s going to be difficult to prove damages. I know for a fact that several beauty bloggers and industry analysts came out well before the supposed smear campaign and said there was no chance of this line succeeding. It’s excruciatingly difficult to breakthrough the market with products like this and celebrity business failures are a dime and dozen. It’s much rarer for a celebrity fashion or beauty line to actually succeed. [/quote]

Oh wow. People on Reddit who claim to be Blake fans even say that her hair care line was awful. And it seems like this could be why

‘It had nothing to do with Justin. Allegedly the hair care line was created for Beyoncé and people of color, hence the bee packaging. Beyoncé turned it down for something higher quality (the line she released at Ulta) and it was optioned to Megan Markle next who also turned it down. Blake grabbed it and slapped her logo on it. Didn’t bother to change the packaging or the formula to fit the demographic she was targeting. This is why the products don’t work on all hair because it was meant for people of color and the products are cheap. This is prob why Blake wanted all BBB docs under the AEO order to hide the brand’s origins from the public.’[/quote]

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