Reply to Greater Name Recognition: Denison, Dickinson or F&M?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]^ how would you determine whether a school has name recognition or not?   Based on what you know?  That’s even worse.  [/quote]

From a market research standpoint, you would need to define the sample population you care about and do a survey of a reasonable number of relevant people (hundreds at minimum).

Journalist rankings tend to survey academics because they are more likely to know of more schools vs. a general audience such as college-educated voters.

What you'd ideally want to see is a survey of h.r. executives.  The only thing school prestige matters for in the real world is a hiring edge.

It would be expensive to do a survey like that within a region.  It would be costlier than state level polling because of the specialized audience.

On a national level I think it's reasonable to assume that many institutions would have low levels of awareness and familiarity outside their region.[/quote]

Are you looking at name recognition to wow people or to get a good job? What matters is whether your kid will get into grad school if desired or a job that pays well for their field. But again even that matters most on a micro level -- what you want to study and where you want to work and in what kind of job. If your kid wants to get a PhD in Philosophy, who cares what an accounting firm's HR person in the south knows about your school? If you have zero interest in "The Street," is it relevant that some other school has a lot of grads making big bucks on Wall Street? No, of course not.

The more relevant data if you are really worried about getting a job or into grad school (which is not a problem at any of these fine colleges) is actual data from the schools you are interested in attending. You can even refine it by major.

I searched first job and mid career salary data for Humanities Majors (since these are LACs and humanities majors are typically considered low paid) and compared the top ranked of these three LACs (F&M) and a top LAC (Amherst):

First outcomes: National average of graduates having a job or attending grad school within 6 months of graduation is 80%.
F&M: 92% for class of 2024 https://www.fandm.edu/success-beyond-fandm/
Amherst: 90% for Class of 2024 https://careers.amherst.edu/outcomes/

F&M salary for Humanities was $70,300 and $127,900 (from payscale sorted to Humanities)
Amherst, for Humanities, was $71,900 and $135,o00 (from payscale sorted to Humanities)
(for both the averages go up when you include all majors, like tech, finance, etc; both schools use payscale on their own websites tor report salary data for grads.)

So your HR person in Albuquerque may not have heard of either of these schools, but that doesn't seem to be a problem.

FWIW same data search: 
Denison was 94%, $65,100, $117,600 
Dickinson was 94%, $65,700, $114,700[/quote]

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