Reply to Greater Name Recognition: Denison, Dickinson or F&M?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]^ how would you determine whether a school has name recognition or not?   Based on what you know?  That’s even worse.  [/quote]

From a market research standpoint, you would need to define the sample population you care about and do a survey of a reasonable number of relevant people (hundreds at minimum).

[b]Journalist rankings tend to survey academics because they are more likely to know of more schools vs. a general audience such as college-educated voters.[/b]

[b]What you'd ideally want to see is a survey of h.r. executives.  The only thing school prestige matters for in the real world is a hiring edge.  
[/b]
It would be expensive to do a survey like that within a region.  It would be costlier than state level polling because of the specialized audience.

On a national level I think it's reasonable to assume that many institutions would have low levels of awareness and familiarity outside their region.[/quote]

Excellent points.[/quote]

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