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Metropolitan DC Local Politics
Reply to "So much for "vibrant" --boring apt. building architecture going up right and left on the Avenues"
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[quote=Anonymous][quote=Anonymous]That building across from Cactus is ridiculous. $675k for a small ground floor apartment in a hideous building with no amenities, not even a lobby? There's a reason they're still on the market. City Ridge is well-designed; Upton Place is not. Design matters. And as far as pretentious names, what about the Cleveland Park Promenade? The space is fine, but the name is embarrassing.[/quote] Well-paid marketing teams come up with the names after research into local demographics and regional trends. The trendiest move however is no name at all, so just the address. But then the property becomes harder to market. So only in the most “with-it” of cities like San Francisco or Portland do developers sometimes eschew the naming to appeal to those of finer tastes who are not easily swayed by cheesy names. The cutting-edge architecture of the projects would speak for itself as the main selling point. [/quote]
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