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Reply to "Anyone else watching the new season of Project Runway?"
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[quote=Anonymous][quote=Anonymous]I don’t think it’s a “story” as much as understanding the market for your clothes. Are you targeting the young and trendy girl on the party scene? Working women who need classic staples? Bohemian chic types? That helps when you’re in a rut - put your target audience woman in the situation and figure out what she would wear to a ... wedding/gala/lunch date etc. [/quote] I used to think this way too but I've changed my mind. The fashion industry is out of control with embracing the odd, wacky and unwearable. Remember Gretchen and her diapers? That went no where - thank God! I would much rather see really beautiful clothes for all shapes - that a normal person could actually wear. Honestly, there's a market for every woman. It's the rare woman who looks like Karlie Kloss.[/quote]
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