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[quote=Anonymous]Being "up and coming" can be fleeting.  It can get that label not because something dramatically changed in the education, the funding, or the quality of the student body vis-a-vis the rest of the country, but because the preferred schools became tougher admits.  In those circumstances, the customary alternatives are known as second choice schools in that area, leading students to look elsewhere.

For example, when admissions became dramatically more competitive for California students, Arizona, Oregon, and Colorado became popular for college counselors recommending nearby state schools for California kids who didn't or couldn't get into UCLA, UC Berkeley, or USC  and didn't want to go to a Cal State or some of the "lesser" UCs, which would obviously have signaled that they couldn't get into the preferred school.  Arizona, Oregon, and Colorado seemed like choices (rather than fall-backs), seemed fun, and they became popular safeties for people who could afford out-of-state tuition (and in some cases the cost was less than the UC cost including housing).

As those schools became better known for easier admissions and more CA students went there so it was no longer particularly interesting, unique, or defensible, students looked to other state schools, although plenty of kids still go there from CA. There's nothing wrong with the schools, but they aren't considered up-and-coming anymore. Colorado lost that status awhile ago (partly because of changes in admissions policies) and Oregon and Arizona are known as auto-admits by many.[/quote]

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