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Reply to "The value of staging ?"
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[quote=Anonymous][quote=Anonymous]I am listing a home for $1.9M in a clise in area. Sellers did a great expansion and the house is beautifully furnished and tastefully decorated. The sellers have two daughters in their 30s. The first thing the seller said was I don’t want my house to look like an old lady house. My daughters said to have it staged. My stager advised to remove many area rugs and replace the brass lamps, candlesticks and similar. She will move furniture to storage area and redesign and redecorate the house with a younger look. I also pay for staging because I see buyers reactions to staged houses. People hire me because I sell houses quickly and at good prices. I stage houses whether occupied, as described above, or vacant. That is my business model. It works. Argue on. [/quote] That's all great for you. But you haven't provided any evidence that you sell houses at higher prices than comparable non-staged houses. "Buyers' reactions" and selling houses quickly isn't much in the way of evidence. Nor have you provided any evidence that this works for staging in general, for houses in desirable vs. non-desirable areas, across the country, et cetera. Also, you need to stop saying "I pay for staging." You pass the money you spend for staging on to the sellers in the form of you charging a higher commission than you'd otherwise need to charge. So if you're charging 1% more than you need to charge because of the staging, that's $19,000 on a $1.9m house that your clients are paying you to stage their house (besides paying for the repainting themselves). Sounds like a sweet deal for calling your guys to haul off some brass lamps, candlesticks and area rugs and move in a few pieces off-white furniture. If things work out for the sellers price-wise, and they get a higher-than-market price, then they might in turn be able to pass that $19k on to the buyers--but we have zero evidence that staging leads to a higher-than-market price.[/quote]
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