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Beauty and Fashion
Reply to "Vineyard Vines - Wow, haven't seen such a white catalog in years"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous]They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them. [/quote] I agree with this. it is not a great brand but it is trendy right now. I do not see this brand lasting that long.[/quote] This. LV bags became a big thing with minorities and soon you didn't see any white women carrying them, so other brands are learning not to seek out minorities for fear of losing their "elite whites." [/quote]
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