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Reply to "Who else received a Resist box from Penzey’s?"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous]It's the way he's going about it - he's sending these to gift recipients unsolicited who may be apolitical. Would you have liked to have sent a unique foodstuff gift to someone and then the company turns out to be a Trump supporter and later sends your gift recipient a pack of that foodstuff that says "celebrate, inauguration is here?" Then the recipient wonders why you've affiliated them with this. It's the method of this marketing approach that is weird.[/quote] If they wanted to, they could match customer names to databases that show the % Dem in the voting precinct and active voting participation patterns. Plus names of voters who have given more than $200 to political candidates. It wasn't necessarily a scattershot approach.[/quote] It doesn't sound like that's what he did. At least based on the original reports, he sent it to customers and gift recipients in this area. Sending political stuff to customers is a bit weird, but you made the choice to buy from him, so if you don't like it, just throw it out. But to send political stuff to your gift recipient is weird; the recipient may wonder if you're endorsing it, when all you wanted to do was send a unique food gift.[/quote]
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