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Reply to "Why Snoop Dogg?"
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[quote=Anonymous][quote=Anonymous]I know a marketer who says Snoop is one of the biggest "gets" for companies to hire and pay bug money for endorsements. He apparently gets very high ratings and broad public approval across demographics in focus groups and polls. There's the nostalgia factor, the cool factor, and now the cool older dude. [/quote] This is it. Most dcumers have never run anything in their lives except their mouths. Snoop is there because he has broad appeal across demographics which translates into ratings.Recently,he's appeared in commercials for Corona beer, Tostitos (with martha stewart), he's in the olympics, he's going to be on the voice. None of this would be possible if marketers did not have proof of his appeal.[/quote]
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