Reply to Lil Nas X MONTERO controversy

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[quote=Anonymous][quote=Anonymous]He listened to the Christians, ended up in hell, and discovered it was just a big gay orgy  :lol:  :lol:  :lol:  :lol:

Love it.  :mrgreen:

The whole shoe controversy is super interesting. Lil Nas X teamed up with an artist collective/company based out of NYC that take regular Nikes (and other brands), modifies them, and then re-sells them as collectible art pieces. Nike and the other brands have allowed this to go on for years. Each shoe "drop" comes with it's own specially designed website to hype the sale.

In fact, this same company modified Nike's a few years ago to promote a Bible verse and put holy water in the sole. But now? Nike is suddenly offended and is suing the artist collective/company.

Their website: https://mschf.xyz/
The special website created just for Lil Nas X's "Satan Shoes": https://satan.shoes/

Great article on the facts from a fashion trade rag: https://www.thefashionlaw.com/nike-is-suing-mschf-for-trademark-infringement-dilution-over-satan-shoes/

I think there is a good chance Nike could lose this case, given that they have allowed others to customize and resell shoes for a long time. That era is probably over. [/quote]

Agree PP...Nike taking a stand on this now is very interesting. There is a whole industry around customizing and reselling shoes...will this lawsuit by Nike lead to the end of this industry.[/quote]

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