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[quote=Anonymous][quote=Anonymous]
No it isn't, University of California is now widely known to represent the UC network of schools in the system.  However UCB or University of California at Berkeley, also known as "Cal" is the original flagship as the first.  USC is University of Southern California and as others have posted, [b]a simple Google search will show South Carolina represented as U of SC.[/b][/quote]

This is a recent change that most alums aren't on board with.  The university changed the logo and branding in 2019 precisely to distinguish the University of South Carolina from Southern California.

As an alum, I kinda agree with those who point out that the University of South Carolina was around before California was a state, and that it was officially USC since 1866, 14 years before the school in Los Angeles was founded.

https://www.postandcourier.com/news/the-university-of-south-carolina-has-a-new-logo-reviews-are-mixed/article_f0ca4364-1506-11e9-aeb1-cf51a8a6ae7f.html
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