Reply to Under Armour Shares Falling

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[quote=Anonymous]Two years ago I posted on this site that Under Armour had relatively little presence, street cred, or fashion-forward visibility on the West Coast (where I was living at time, in California).  This was notable because West Coast tastes often forecast future trends, and because the Asian market is so strong in that region (thus giving you great insight into how your products will play in the important and growing international Asian market).  I felt that Under Armour products for the most part reflected the worst instincts of Washington, DC, "traditional" and "staid", in other words, there was nothing exciting about their products.  And I also felt that UA had dropped the ball on their development of their women's market.  Appeal to those women who "exercise" the purse strings, and they will influence their families' spending.  My post was lambasted and greatly criticized by those asserting that UA was in "great shape".

http://fortune.com/2016/10/25/under-armour-shares-tumble/
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