Reply to need-based aid vs. merit aid

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[quote=Anonymous][i]Jon Boeckenstedt, associate vice president for enrollment management and marketing at DePaul University in Chicago, said discounts for upper-income families help many colleges collect the revenue they need to help students who are less affluent. “It’s not a zero-sum game,” he said. DePaul, the nation’s largest Catholic university, reports giving an average of about $10,000 a year in no-need aid to 22 percent of freshmen. But it also gives an average need-based grant of more than $11,000 to 61 percent.[/i]

http://www.washingtonpost.com/local/education/colleges-often-give-discounts-to-the-rich-but-heres-one-that-gave-up-on-merit-aid/2014/12/29/a15a0f22-6f3c-11e4-893f-86bd390a3340_story.html

If I'm reading this right, it means that they grossly over inflate tuition, to the point where even giving a "discount" to some kids brings in so much money that they can outright transfer some of the discounted amount to kids who can't afford to pay. In other words, some kids whose families are deemed capable of paying are punished for their parents' scrimping and saving--or worse, are obligated to take on debt-- and pay over inflated prices so that other kids can be given very large need-based grants. I find this completely outrageous. And how is not a zero-sum game?[/quote]

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