Reply to New Car Purchase - How to Negotiate?

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[quote=Anonymous]If you know the car and options you want it's pretty easy. Go to Carmax, get your trade valued.  Use truecar or Costco (with the exact options you want) for an initial price starting point, then use that via email to get your local dealers to negotiate against each other. Find dealers with your car on the lot. Make sure you are explicit regarding price - "out the door" price - including tax, title, destination, processing, everything.

Once you have your best price over email, go in, get your trade valued, and sign.

We did this over the summer. Knew what we wanted, dealt with probably 6-7 dealers. Got two dealers down to about 4% below invoice, visited both with our trade after a price was reached and went with the one that gave the better trade value (same as carmax).

If you are a member of certain organizations your truecar price will be lower than the regular truecar price (for instance USAA). The truecar prices will also vary by dealer, but they will honor each other's prices. We negotiated down about 1k below the best truecar price.

Be willing to say no. They want to sell you the car, they will call you back. Don't buy the extra crap - they will discount that stuff later if you decide you want warranties, etc. [/quote]

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