Reply to DC Principals recruiting door to door

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[quote=Anonymous][quote=Anonymous]Smells of desperation.  Enrollment must be down.

I don't see how Obama campaign operatives translate to school recruitment.  It is one thing to get out the vote and it is entirely another to convince a parent to send a child to an poor performing school.  Seems like a waste of tax payer dollars.

I don't think KIPP, BASIS, Latin, Two Rivers etc. are knocking on doors recruiting students.

Maybe DCPS can reach out to parents who worked to improve schools and as a result boosted enrollment. They might learn better strategies than knocking on random doors. [/quote]

Don't get tripped up on the "Obama" part; these guys know precisely how to target households and that's what is needed here. A principal showing up at the door is an extremely  "high touch" technique and probably has a very high conversion rate.

Surely you jest about charter schools not marketing; our mailbox is stuffed with charter school material in the fall and several have paid marketing staff.[/quote]

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