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College and University Discussion
Reply to "Truth about merit aid and ED"
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[quote=Anonymous]Everything I have read says that if you are interested in merit aid, you should apply by November 1, EA but not ED. By the time regular admission rolls around, much of the merit money is gone. Some colleges explicitly require Nov. 1 application for merit aid, so check deadlines carefully. These days colleges want the best stats they can accumulate. That includes not just SAT scores but "yield." So if a student applies early, indicating a high level of interest, that's a kid who might be more likely to attend, thereby increasing yield. If it's a kid who would improve SAT stats, it's a potential win-win for the college to give merit aid to that kid. It sweetens the deal for the kid, further improving the odds of enrollment, AND boosts the average SAT score. This also explains why schools that already have high yields among high-performing kids don't give merit aid. Why would they need to?[/quote]
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