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[quote=Anonymous]OP, I've never had an issue buying store brand (any store) of the things you mention: pasta, flour, sugar, salt, condiments. Well, mayonnaise I wouldn't go generic for, I bought the Target  brand once and it was NOT the same as Hellmans. But ketchup and mustard have been fine. Also never had a problem with canned goods such as tomato products, canned beans, stuff like that. I always buy generic for toilet paper, facial tissue, ziploc bags, and the like. Processed foods like cereal, waffles, instant oatmeal, granola bars, cookies, etc. I would definitely be warier of buying a store brand. I bought the Wegmans knockoff Oreos once and GROSS. Tasted nothing like real Oreos (my kids ate them but I wouldn't touch them, and that's saying something because I love Oreos). We don't eat much processed food anymore but from past experience there are often definite taste differences and it's just hit or miss. Occasionally I like a store brand better (Wegmans raisin bran is really good for example, and I've liked several generic raisin brans, and store brand granola).[/quote]

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