Reply to Why hire a lobbyist for a company over a trade association?

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[quote=Anonymous]Trade associations tend to represent the lowest common denominator.  The more controversial the issue, the more likely that the trade association will not be able to take a position on it because the members are all over the map. On the other hand, lobbyists for member companies can spend a lot of time lobbying the trade association to make sure it's representing their interests (vs. the company down the road).  Remember that the members of a trade association are usually, by definition, competitors.

Finally, if your company is hit with a real public relations/legal crisis, you can't count on the trade association to fully represent you, and you will lose valuable time trying to go out and round up consultants and briefing them up on your issues.  The textbook example is the Ford/tire company (I can't remember which one) battle when Ford Explorers were having tire blowout/rollover issues.  Ford had a Washington office in place, and the general consensus was that they came out way ahead of the tire company, who was scrambling for representation.  [/quote]

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