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[quote=Anonymous][quote=Anonymous]

Can't wait for this story to drop! https://worse-on-purpose.beehiiv.com/

All of these brands no longer exist?!!
"Brand Guardians" wait for a brand to get into financial trouble, buy all their IP, trademarks, logo, and[b] then license to third-parties (probably lowest bidders) to actually make the stuff. [/b]Lots of brands that are regularly recommended on DCUM. Anyone notice specific quality slippage?

Authentic Brands Group: Aéropostale, Arrow, Barneys New York, Billabong, Brooks Brothers, Champion, DC Shoes, Dockers, Eddie Bauer, Element, Forever 21, Frederick's of Hollywood, Frye, Greg Norman, Guess (pending), Hunter Boots, Izod, Jones New York, Juicy Couture, Lucky Brand, Nautica, Nine West, Prince, Quiksilver, Reebok, Rockport, Roxy, RVCA, Sperry, Spyder, Tapout, Ted Baker, Van Heusen, Vince, Volcom

WHP Global: Toys "R" Us, Babies "R" Us, Rag & Bone, Vera Wang, G-Star, Express, Bonobos, Joe's Jeans, Anne Klein, Joseph Abboud, Isaac Mizrahi, Warners, Lotto, Lands' End

Marquee Brands: Martha Stewart, Laura Ashley, Sur La Table, Emeril Lagasse, America's Test Kitchen, BCBGMAXAZRIA, BCBG, Ben Sherman, Bruno Magli, Anti Social Social Club, Totes, Isotoner, Destination Maternity, Motherhood, A Pea in the Pod, Stance, Dakine, Body Glove[/quote]

The new owners of the brand typically aren't paying anyone to make stuff for them, so this lowest bidder thing is incorrect. What happens is the manufacturer pays for (licenses) the brand's name and IP in order to make what they sell more attractive to buyers, and the IP owner earns royalties as a cut of those sales. It's in the IP owner's best interest to do business with high quality licensees, not the lowest bidders.[/quote]

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