Reply to Please Choose Private For the Right Reasons

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[quote=Anonymous]Having just been through the whole looking at schools process for my 3 year old... Sidwell does a terrible job at highlighting their Quaker values or anything beyond the prestige of being in the Sidwell network and their outstanding academics.  Obviously it is a great school and had we not gotten into our top choice for PK-3 we would have had Sidwell in the application pile for PK, but the approach they took in attracting parents was honestly a turn off.  It definitely made us feel like we would find ourselves feeling the frustration you are expressing in this post.

If I were in your shoes (a part of a community that I felt had an influx of parents who didn't get it), I would have a chat with admissions about how they are approaching recruitment.  Generally, the easiest KPI for admissions teams is how many kids they can get to apply/accept admissions as their top choice and being the school where the president's kids go typically can be a easy button to hit that KPI, but we all know that beyond the surface their goal is to develop a deep community where kids thrive with as little friction between school, child, and parent as possible.  It seemed to me that Sidwell's admission team was getting caught on winning the easy to see KPI and missing how hitting that easy button affected the rest of the system.[/quote]

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