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College and University Discussion
Reply to "Why are schools like Columbia and UChicago descending in prestige while schools like Duke and Vanderbilt ascending?"
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[quote=Anonymous][quote=Anonymous]One looks for introverts and one looks for extroverts. Certain kids want a quintessential college experience complete with sports![/quote] That’s right. Despite what DCUM boards will tell you, sports do A LOT for universities. Vanderbilt is a great case study in this. Awful sports for many (most) years. Finally they’ve invested in them. With that, comes more eyeballs. The school has leaned into it with better branding, uniforms, apparel, and all of the things that put eyes on their logo. Incredibly smart. Duke has had great basketball for years, and been great in some other smaller market sports, too. But, they picked it up in football the last few years and have leaned into that opportunity, too.[/quote]
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