Reply to What kind of colleges can an ~80th percentile kid get merit aid at versus where she'd get in but get none?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Honest question, with all due respect:

Why should a student with those credentials deserve "merit" aid?  Where's the "merit?"[/quote]

My understanding is that many schools give merit aid to try to draw in kids who would be above-average level for their particular school, right?  Trying to figure out how low down you need to go for schools to be interested in doing that for a kid like this. [/quote]

Merit aid used to be used that way, but not anymore. Now it's all about enrollment management. Applicants are being judged by zip code, etc., to determine how much of a discount they need to be offered in order for their parents to be willing to pay to have them attend. It's a big business, with schools employing companies that study the data. That makes it less about your kid and her credentials, and more about your wealth and income.

The "Your College Bound Kid" podcast just ran a segment about this. It's not up on the website yet but soon will be:
https://yourcollegeboundkid.com/episodes/

Here's an old news article given an overview: https://www.nbcnews.com/think/opinion/inside-college-merit-aid-manipulative-lucrative-system-keeps-it-running-ncna1256800[/quote]

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