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[quote=Anonymous]Your Money
As tuition soars, so has ‘behind-the-scenes’ discounting, ‘The Price You Pay for College’ author says

Key Points
College price tags are daunting, but most families don’t pay the sticker cost.

Hefty discounting “goes on behind the scenes” often in the form of merit aid, The New York Times columnist Ron Lieber said Friday at a summit in New York.

Still, every school calculates aid differently, according to Robert Franek, editor-in-chief of The Princeton Review, “leaving families desperate for transparency and predictability.”

The sticker price is shocking: The cost of attendance at some schools nears six figures a year, after factoring in tuition, fees, room and board, books, transportation and other expenses.

But most people don’t pay that much, or even close.

Over time, there has been a slow shift to a “high-tuition, high-aid” model, where colleges both raise tuition and increase grant aid, according to Emily Cook, an assistant professor of economics at Texas A&M University.

Now, about two-thirds of all full-time students receive some sort of financial assistance, which can bring college costs significantly down.

“The list price is not the actual price,” Lieber said at Friday’s event, which was co-sponsored by the National Endowment for Financial Education.

“There’s a lot of money flowing around, a lot of discounts,” The New York Times columnist and author Ron Lieber said Friday at the 2025 Society for Advancing Business Editing and Writing’s Personal Finance Summit in New York.

https://www.cnbc.com/2025/10/13/college-costs-discounting.html[/quote]

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